Do you want to improve your cannabis branding and marketing – these tips will help you do so and grow your company.
#1: Join The Conversation
It is not always possible to find the “next big thing” by searching mainstream cannabis websites. A well-rounded cannabis marketer receives all information from the source – the industry specialists.
Various resources are available to enter the conversation of the cannabis industry from the convenience and comfort of your mobile phone, computer, or laptop. Certain dedicated Facebook Groups allow you to discuss issues such as entrepreneurship, consumer trends, and local policies. Several email newsletters are available for cannabis marketing, such as WeedWeek. The newsletters are offered by experts on a weekly or daily basis.
#2: Learn To Spot The Trends
During your research into cannabis marketing, it is recommended that you examine products and policies along with consumer behavior. By looking at these items, you will be able to find some large trends in the cannabis industry. At the moment, a large trend is the vape pen. Other trends include hemp-based CBD products, infused beverages, and, more recently, an increase in cannabis use by senior customers.
The trends mentioned tend to remain unnoticed by mainstream media until they become highly popular. By identifying trends early before they “blow up”, you can offer more relevant stories for cannabis customers.
#3: Become An Advocate
If you have decided that you are interested in entering the cannabis marketing industry, it is likely you will come across certain terms. For instance, terms such as “coming out of the cannabis closet” are common in the cannabis marketing industry. Being an advocate for the cannabis use movement will attract business, particularly as companies tend to do business with individuals who are knowledgeable about the cause.
#4: Learn About The Policies
Federal, state and local regulations all have an influence on cannabis marketing. This means marketers interested in the industry need a deeper understanding of the government’s policies and how they relate to individual businesses.
The cannabis policies tend to include advertising restrictions, as well as restrictions on labeling and packaging. Based on these consequences, it is essential to do policy homework before offering services to cannabis users.
#5: Maintaining An Open Mind
To maintain an open mind in this field, it is necessary to remain one step ahead when the product launches, the cannabis trends, and product delivery processes. Awareness of cannabis marketing can improve and guide marketing procedures. If you try the products you can become receptive to needs, the customer experiences, and consumer preferences.
#6: Understand Your Audience
To succeed in cannabis marketing, it is important to understand the cannabis user and the user’s needs. To remain ahead of others in the fast-moving cannabis market, it is recommended that you try the product before selling it. Stereotypical marketing is a thing of the past as millennials are the larger demographic for a targeted audience. The dispensary consumers are becoming more educated, wealthy, and entering middle age.
To improve the effectiveness of campaigns, it is advised that you study marketing statistics and be interested in new cannabis marketing archetypes. This consumer research is increasing in popularity and performed by business intelligence companies such as Headset. The companies regularly post blogs, infographics, and helpful reports.